AOL sheds its brand to draw specialty audiences (AP)

The AOL Running Man logo decorates a coffee mug in AOL's New York office on Monday, May 12, 2008. A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. (AP Photo/Mark Lennihan)AP - Unless you're looking carefully, you'll likely miss the fact that the new Asylum Web site for young men is a creation of Time Warner Inc.'s AOL. Same for WalletPop on personal finance, Spinner on indie music and StyleList on fashion.


admin on May 17th 2008 in Personal

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